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Mr Guy Lansley
Pearson Building
Gower Street
London
WC1E 6BT
Appointment
  • Research Associate
  • Dept of Geography
  • Faculty of S&HS
Biography

Guy Lansley is a research associate at the Consumer Data Research Centre (CDRC), based at the Department of Geography, UCL. His main academic interests are geodemographics and demographic data, and geographical information systems.
 
Guy is currently researching information which can be generated from the wealth of ‘big' consumer data sets created from various different sectors. Notable contributions so far have included modelling demographic characteristics from person names using market data and administrative records, and measuring socio-economic inequalities in car model ownership in collaboration with the DVLA. Guy also works closely with open data. His previous research at UCL has focused on the utility of georeferenced social media data to retailers and marketers. This has included modelling real-time behavioural patterns from Twitter data and enhancing advanced textual topic modelling techniques to classify social media posts. 

Prior to joining the CDRC, Guy was a Teaching Fellow in population geography at UCL and he still engages in teaching undergraduate and postgraduate students within the Department of Geography today. He is also currently a key organiser of the current CDRC Retail Research Masters Dissertations Competition, having himself been an entrant in the competition during its first year.

Research Summary

Guy’s current research focuses on exploring and harnessing information gained from three types of data sources pertaining to the population.

Consumer Data

As a part of the Consumer Data Research Data, Guy’s primary interest is in data on British consumers produced through a range of mediums such as credit card databases, store records, and also administrative data. Notable examples of research have included modelling the characteristics of forenames using market data and examining variations in car ownership using registration records provided by the DVLA.

Social Media Data

Guy also conducts research into social media activity. Primarily an analyst of geo-tagged Tweets, Guy has analysed variances in Twitter use across time and space within the UK to evaluate the utility of the dataset to urban planners. His most recent research has entailed topic modelling Tweets from London to produce a Twitter classification to understand how behaviour on the social network vary by space, time and also by the users’ characteristics.

Open Data

Guy is also an advocate of open data. He has conducted several research projects at UCL which sought to establish new information about the UK population derived exclusively from open datasets.

Teaching Summary

Undergraduate courses

GEOG1003: Data Acquisition and Interpretation

GEOG3054: Independent Study

GEOG3040: Undergraduate Dissertation

Postgraduate courses

GEOGG099: MSc Dissertation

Appointments
17-JUN-2014 Research Associate Department of Geography UCL, United Kingdom
22-SEP-2012 – 17-JUN-2014 Teaching Fellow Department of Geography UCL, United Kingdom
Academic Background
2012 MSc (Hons) Master of Science (Honours) – Geographical Information Systems University of Leeds
2011 BA Hons Bachelor of Arts (Honours) – Geography University of Sheffield
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