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Dr Steve Yoo
4.13
Engineering Front Building
UCL
London
WC1E 6BT
Tel: 020 3108 1038
Appointment
  • Lecturer
  • UCL School of Management
  • Faculty of Engineering Science
Biography

Dr. Onesun Steve Yoo is an Assistant Professor (Lecturer) in the UCL School of Management. He joined in 2010 after receiving his PhD from the UCLA Anderson School of Management. He also received an MS in Electrical Engineering from UCLA, and BS and BA in Electrical Engineering and Computer Science and Applied Mathematics respectively from UC Berkeley.

Research Summary

Entrepreneurs face many important decisions every day. For example, 

  • How should you invest time in process improvement efforts during growth?
  • When should you hire your first employee? How do you retain the good ones?
  • How do consumers make purchase choice? How should you allocate sales effort?
  • When is it beneficial to frequently “pivot” during the product development process?
  • In which situations is it sensible to engage in a relationship that is trust-based?

Dr. Yoo's research utilizes various analytical models (e.g., stochastic dynamic programming, Bayesian learning, and game theory) relevant for entrepreneurial growth settings, and provide insights that can aid entrepreneurial firm operations.

Teaching Summary

Courses:
  • Decision & Risk Analysis (MSc in Management: 4.5/5.0), Winter 2015
  • Decision & Risk Analysis (MSc in Management: 4.2/5.0), Winter 2014
  • Decision & Risk Analysis (MSc in Management: 4.1/5.0), Winter 2013
  • Decision & Risk Analysis (MSc in Management: 4.0/5.0), Winter 2012
  • Models in Operations Management (PhD), Fall 2012
  • Decision & Risk Analysis (MSc in Technology Entrepreneurship), Winter 2012
  • Business Analytics (undergraduate), Fall 2011
Student Advising
  • Advisor to PhD student Yufei Huang (w/ B. Gokpinar)
  • Advisor to MSc in Management dissertations

Academic Background
2010 PhD Doctor of Philosophy – Operations Management University of California at Los Angeles
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