Institutional Research Information Service
UCL Logo
Please report any queries concerning the funding data grouped in the sections named "Externally Awarded" or "Internally Disbursed" (shown on the profile page) to your Research Finance Administrator. Your can find your Research Finance Administrator at https://www.ucl.ac.uk/finance/research/rs-contacts.php by entering your department
Please report any queries concerning the student data shown on the profile page to:

Email: portico-services@ucl.ac.uk

Help Desk: http://www.ucl.ac.uk/ras/portico/helpdesk
 More search options
Mrs ALEXANDRA RHODES profile picture
  • Student
  • Institute of Epidemiology & Health
  • Faculty of Pop Health Sciences
Before embarking on this PhD, Alex had a long career as a commercial qualitative researcher. She set up and ran for many years Directions (Research & Marketing) Ltd. Clients were primarily large, blue-chip manufacturers and retailers of consumer goods and services but also included Government agencies and charities. She has conducted consumer insight research for Best Beginnings since 2010, helping to develop the original Baby Buddy app as well as numerous resources that are now nested within the app.
Research Summary

Developing an app-based intervention to encourage and support expectant parents to establish healthier dietary and physical activity habits.  

Pregnancy is a significant life change which can prompt the re-evaluation of health behaviours. A healthy eating and physical activity intervention targeting expectant couples could help to reduce rates of excessive gestational weight gain and build better lifestyle behaviours for pregnancy and family life. The intervention will draw on habit theory and the COM-B model of behaviour change and use a person-based approach in its development. It will sit within Baby Buddy, the free, NHS-approved pregnancy and parenting app from UK charity Best Beginnings.

Some IRIS profile information is sourced from HR data as explained in our FAQ. Please report any queries concerning HR data shown on this page to hr-services@ucl.ac.uk.
University College London - Gower Street - London - WC1E 6BT Tel:+44 (0)20 7679 2000

© UCL 1999–2011

Search by