Magnetism has always challenged accepted scientific understanding, demonstrating the presence of new physical properties and couplings. Our research explores different aspects of magnetism within a chemical context. Current projects include using representational analysis to characterise the complete set of symmetries of magnetic structures and displacive structural transitions in crystalline solids; developing analysis tools and protocols for the study of magnetic neutron diffraction data; developing polarised neutron scattering techniques to determine unpaired spin (magnetization) density maps in powders and nanoparticles; the synthesis and study of new and known frustrated magnets using laboratory and neutron scattering techniques.