My principal research interests lie in the fields of sociolinguistics and applied linguistics. My research is broadly concerned with the study of languages with similar type of internal variation as Serbo-Croatian (Bosnian, Croatian, Montenegrin, Serbian), the so called pluricentric languages, the concept of koiné and koineisation, language standardisation and ideological strategies of differentiation, and attitudes to language change and variation. I am also interested in how linguistic diversity is addressed by various non-specialist stakeholders ranging from policy makers to educational institutions. More specifically, how education training in language skills involves the inclusion or disregard for critical language awareness and reflection on social, political and economic factors that shape the context of teaching and learning.