Professor Rob Horne is Professor of Behavioural Medicine at the University College London (UCL) School of Pharmacy where he is Director of the Centre for Behavioural Medicine. In 2006, he joined the UCL School of Pharmacy where he established the Centre for Behavioural Medicine within the Research Department of Practice and Policy and was Head of Department between 2008 and 2012.  

Following an initial decade in clinical pharmacy and medicines management within the NHS he completed a PhD in health psychology at Guys Medical School followed by a 17-year programme of research in behavioural medicine, focusing on the role of psychological and behavioural factors in explaining variation in response to treatment. His current interests centre on the development of interventions to support optimal engagement with essential treatments and effective medical innovations and on optimising the non-specific effects (placebo and nocebo components) of medicines. 

In the last decade, his research has generated over 140 peer-reviewed publications and book chapters and grants of over £7 million, £4.9 million of which was awarded as Principal Investigator.  Professor Horne was appointed as a Founding Fellow of the Royal Pharmaceutical Society of Great Britain in 2010 and an Honorary Fellow of the Faculty of Pharmaceutical Medicine of the Royal Colleges of Physicians in 2013.  In 2011 he was designated as a National Institute of Health Research Senior Investigator. In 2012, Professor Horne became UCL's academic lead for the Centre for the Advancement of Sustainable Medical Innovation (CASMI), a joint undertaking with the University of Oxford.