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  • Assistant Journal Editor
  • Dept of Anthropology
  • Faculty of S&HS

Between 2020 and 2022, I was the Module Lead of the 'Researching the Social World' module at the Department of Anthropology, UCL. The module offers a theoretical and practical introduction into contemporary social research using film and a range of visual methods.

Between 2016 and 2019, I was responsible to bridge the social and technical aspects of the use of IoT-based technologies to create social and economic value. Based at the Department of Computing, Imperial College London, this work focused a series of interdisciplinary projects that developed blockchain technology for Intelligent Transportation Systems and Smart Travel and other consumer services and was part of the PETRAS National Centre of Excellence for IoT Systems Cybersecurity.

Between 2012 and 2016, I worked as a digital anthropologist for the UCL-based project Why We Post that explored the uses and consequences of social and mobile media in a global context. This work resulted in my own monography Social Media in Southeast Italy: Crafting Ideals and a collective book How the World Changed Social Media, both published Open Acces by UCL Press.

In 2015 I co-designed the e-learning course Why We Post: The Anthropology of Social Media for FutureLearn UK. The course has attracted 48k+ global learners to date.

Between 2017 and 2019 I contributed to a series of academic and business reports published by organizations such as the Royal Academy of Engineering, IoT UK and Digital Catapult and advised policy makers and one major UK institution.

In 2013 I obtained my PhD from the Department of Anthropology at UCL with a thesis on boredom and social alignment in rural Romania. The thesis discusses people's sense of appropriate alignment between the external pressures of moral and political economy and the internal subjective sense of aspiration of who one wants to be in relation with the perceived modern life.

Research Summary

I am a digital anthropologist trained in telecommunications and in social anthropology. I have conducted ethnographic work in Romania, Italy and the UK.

In the past ten years I have been working with a range of emerging digital technologies, including social media, Internet of Things (IoT), cybersecurity, cyber insurance, ride sharing and recommender systems. I am interested in the social consequences of these technologies to issues of social visibility, trust, education, social normativity and ideals.



Teaching Summary
I have experience in lecturing, designing and convening courses and mentoring at both graduate and postgraduate level. Between 2012-2016 I have been teaching and examining for a number of modules, including  ‘Introduction to Social Anthropology,’ ‘The Anthropology of Social Media,’ ‘Mass Consumption and Design, and 'Anthropology of Media and Mass Consumption.’
Academic Background
2013   Doctor of Philosophy University College London
2008   Master of Arts University College London
2005   Master of Arts Scoala Nationala de Studii Politice si Administrative
2000   Master of Science Universitatea Politehnica din Bucuresti
1999   Bachelor of Science Universitatea Politehnica din Bucuresti
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