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Dr Wei Miao
  • Lecturer
  • UCL School of Management
  • Faculty of Engineering Science

Wei Miao is an Assistant Professor of Marketing at the UCL School of Management. He joined UCL in 2020 after obtaining his PhD in Marketing from the National University of Singapore. Wei also holds a Bachelor's degree in Economics from Fudan University.

Research Summary

Wei’s research interests include digital marketing, empirical Industrial Organisation, and platform economics. His current research projects focus on optimal pricing, vehicle allocation, and incentive compatibility in the ride-hailing market.

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