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Developing and testing the feasibility and acceptability of a novel mobile phone app to increase habit strength for physical activity: the bank of good times.
Physical inactivity (PA) increases an individual’s risk of developing some cancers. Interventions to increase PA are moderately effective and increasingly delivered via web 2.0 (e.g. smartphone applications). However, despite the existence of these interventions, around a third of men and one half of women are not meeting UK government recommendations for PA. There is evidence that current theoretical approaches are not improving intervention efficacy. Existing PA-focused mobile phone applications (apps) largely target analytical-rational processing, and fail to consider intuitive-experiential processing. We will develop a novel mobile phone app that reinforces the link between PA and positive mood, to increase the frequency of, and habit strength for, PA in inactive adults who are preparing to exercise. The app will be developed in an iterative manner, having been informed by a series of user meetings with two groups of 10 users. By the end of the project we will have: 1) developed a viable prototype of the app that is acceptable and appealing to users in the target audience; 2) some evidence supporting the feasibility of the app for its designed purpose.
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