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Art + Science of Workplace
There is concern that property professionals are clear on the economic cost of property but unable to understand and articulate clearly its contribution to organisational outcomes. Commissioned by CoreNet Global, Cushman & Wakefield and the Royal Bank of Scotland, the ambition of Art + Science of Workplace was to provide fresh insights on the ‘Art’ of the workplace as practiced by managers, designers and real estate professionals, with the ‘Science’ - evidence-based theories. The focus of the research was to identify value creation as work and workplace undergo significant change, moving away from a traditional focus on real estate efficiency and cost reduction. We looked towards emergent 'big ideas' from disciplines that rarely join real estate discourse: Evolutionary Psychology, Human Computer Interaction, Cognitive Neuroscience, and Behavioural Economics. It was hoped this knowledge gap would be filled to enable a step change in understanding how buildings can contribute to productivity, creativity and innovation. This project was seen as the first phase leading to future development and testing of metrics drawn from the emergent ideas. Funded by CoreNet (Corporate Real Estate Network) UK Project partners: CoreNet Global, Cushman & Wakefield, Royal Bank of Scotland
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