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MODE: Multimodal Methodologies for Researching Digital Data and Environments
102836, £911,654, Economic and Social Research Council Multimodal methodologies offer ways to address these urgent and timely questions by attending to what people say, write, draw, design, and look at, how they lay out and navigate through rooms, websites and other spaces, how they use their hands and other parts of their bodies to interact with computers, devices and other people in face-to-face encounters. In short: multimodal methodologies allow social scientists to study how people behave and interact in contemporary digital environments. MODE is a node of the National Centre for Research Methods and funded by the Economic and Social Research Council. It develops multimodal methodologies for social scientists, providing systematic ways to investigate all modes of communication used in digital environments, whether they are sites of learning, work, or ‘social’ sites (e.g. Facebook). MODE is focused on five themes.
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