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Cultural and creative industries – drivers of development
Be it Senegalese music, fashion from Kenya, South African animation films or design from the Middle East, cultural and creative products convey identity, content and values. They connect people around the world and create new social and economic prospects. The cultural and creative industries create jobs for disadvantaged population groups and make an important contribution of around three per cent towards the global economy. Their innovative power shines out into other branches of the economy and they are a pioneer for tomorrow’s world of work. This gives them the potential to drive development inclusively and in the long term. Despite the economic and social potential of the cultural and creative industries and the large number of creative talents in Africa and the Middle East, there are often no opportunities to fully exhaust make use of them there. For example, there is a lack of governmental support, needs-based training opportunities, strong interest groups, and suitable financing models and market access.
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