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SUNRISE: Scaling Up Nurturing care, a Radio Intervention to Stimulate Early child development in Burkina Faso
SUNRISE aims to develop and evaluate a radio campaign to promote nurturing care behaviours in the first 3 years of life, particularly responsive parenting and providing opportunities for early learning. The campaign will run for 3 years and comprise: 60-second radio ‘spots’ including scripted dramas and modelling of responsive parent-child interactions broadcast 10 times a day in 6 languages in weekly cycles; plus long format programs 2-3 times a week, incorporating longer dramas, real life testimonials and practical ‘how to’ advice, with space for listeners to call in, express opinions and ask questions. The campaign will run for 3 years with its impact on early child development (ECD) evaluated using a cluster RCT design.
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