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Managing Trade-Offs Within and Across Decision Domains: Continuity, Change and New Product Performance
Little is known about the mix of decisions through which innovators manage trade-offs between continuity and change. We leverage behavioral tracking data regarding the global music industry to tease apart the effect of continuity- and change-related decisions on the performance of new products.
1 Researchers
2 External Collaborators
  • Prof Maurizio Sobrero
    University of Bologna - Italy
  • Dr Andrea Vezzulli
    University of Bologna - Italy
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Status: Active
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