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The Digital Master Builder (Digital Practice)
As the everyday use of digital tools becomes more and more important, a successful integration of these technologies into teaching and practice, resulting in a fluent understanding of these technologies(e.g. Building Information Modeling, parametric modeling) will be central to the proposed research as it is key to the development of the profession . The aim of successful application of these technologies and the ownership of design team data represents a significant and unique chance for the profession of the architect: It can bring the trade back to its lost role of a generalist, a conductor of an orchestra ‐ basically a ‘Digital Master Builder’ with the digital model as representation of design team data in his domain and control. The research reflects the notion of the architect as generalist, a conductor of a orchestra and so has the topic synthesis of architecture and technology at its core. Methods of research are ‘Digital workflow’ documentation of leading design practices and data mining in form of interviews with industry leaders . These are intended to be supported in collaboration with sponsors from the building industry particular with view to the research on ‘digital workflow’ efficiency between disciplines. Technology transfer from the aeronautical and automotive industry to understand how design team data and virtual fabrication models (‘The Virtual Bird’) is managed is another method of research.
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