UCL  IRIS
Institutional Research Information Service
UCL Logo
Please report any queries concerning the funding data grouped in the sections named "Externally Awarded" or "Internally Disbursed" (shown on the profile page) to your Research Finance Administrator. Your can find your Research Finance Administrator at http://www.ucl.ac.uk/finance/research/post_award/post_award_contacts.php by entering your department
Please report any queries concerning the student data shown on the profile page to:

Email: portico-services@ucl.ac.uk

Help Desk: http://www.ucl.ac.uk/ras/portico/helpdesk
Publication Detail
Look Before You Leap: Improving the Users' Ability to Detect Fraud in Electronic Marketplaces
  • Publication Type:
    Conference
  • Authors:
    Sänger J, Hänsch N, Glass B, Benenson Z, Landwirth R, Sasse MA
  • Publication date:
    2016
  • Pagination:
    3870, 3882
  • Published proceedings:
    Proceedings of the 2016 CHI Conference on Human Factors in Computing Systems
  • Name of conference:
    CHI 2016
  • Conference place:
    ACM
  • Conference start date:
    07/05/2016
  • Conference finish date:
    12/05/2016
Abstract
Reputation systems in current electronic marketplaces can easily be manipulated by malicious sellers in order to appear more reputable than appropriate. We conducted a controlled experiment with 40 UK and 41 German participants on their ability to detect malicious behavior by means of an eBay-like feedback profile versus a novel interface involving an interactive visualization of reputation data. The results show that participants using the new interface could better detect and understand malicious behavior in three out of four attacks (the overall detection accuracy 77% in the new vs. 56% in the old interface). Moreover, with the new interface, only 7% of the users decided to buy from the malicious seller (the options being to buy from one of the available sellers or to abstain from buying), as opposed to 30% in the old interface condition.
Publication data is maintained in RPS. Visit https://rps.ucl.ac.uk
 More search options
UCL Researchers
Author
Dept of Computer Science
University College London - Gower Street - London - WC1E 6BT Tel:+44 (0)20 7679 2000

© UCL 1999–2011

Search by