Institutional Research Information Service
UCL Logo
Please report any queries concerning the funding data grouped in the sections named "Externally Awarded" or "Internally Disbursed" (shown on the profile page) to your Research Finance Administrator. Your can find your Research Finance Administrator at https://www.ucl.ac.uk/finance/research/rs-contacts.php by entering your department
Please report any queries concerning the student data shown on the profile page to:

Email: portico-services@ucl.ac.uk

Help Desk: http://www.ucl.ac.uk/ras/portico/helpdesk
Publication Detail
Visual artifacts as tools for analysis and theorizing
In this chapter, the authors discuss how visual artifacts may support the analysis and interpretation of qualitative data in organization studies. They draws on their own experience as well as other scholars’ published work to explore the distinctive affordances of visual forms. In particular, the authors identify four roles – namely “mapping,” “analyzing,” “conceptualizing,” and “commu-nicating” – that visual artifacts play to help us move from raw qualitative data to a compelling conceptual product. Specifically, the use of visuals for “map-ping” involves directly coding data into visual forms such as cognitive maps, flow charts or relational diagrams, an approach that may offer a useful complement to traditional verbal coding. Using visuals for “analyzing” implies either comparing, aggregating or decomposing previously constructed visual maps, or drawing directly on verbal data to develop visuals such as analytical flow charts, process replication maps, and trend charts. Using visuals for “conceptualizing” involves rising above the data to develop more abstract representations of concepts and relationships, while maintaining recognizable connections to empirical phenomena. While conceptual models can take a wide variety of forms, the authors illustrate, in particular, the use of visuals to represent linear, dialectic and multi-level process theories. Finally, the authors consider the importance of visualizations for “communicating” insights as well as for developing them, and the inextricable linkages between the two.
Publication data is maintained in RPS. Visit https://rps.ucl.ac.uk
 More search options
UCL Researchers
UCL School of Management
University College London - Gower Street - London - WC1E 6BT Tel:+44 (0)20 7679 2000

© UCL 1999–2011

Search by