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Publication Detail
Impact of the 'Stoptober' smoking cessation campaign in England from 2012 to 2017: A quasi-experimental repeat cross-sectional study.
INTRODUCTION: Since 2012, England has an annual 'Stoptober' campaign for collective smoking cessation. Our aim was to assess 1) overall impact of the Stoptober campaign on quit attempts over its first 6 years, 2) consistency of impact over the campaign years, and 3) the role of the campaign budget. METHODS: We used data of 51,399 adult smokers and ex-smokers in 132 repeat cross-sectional monthly surveys in England, 2007-2017. In a quasi-experimental design, adjusted logistic regression analyses compared past-month quit attempt rate between 1) October and other months in the year, between 2007-2011 and 2012-2017, 2) October and other months, across years 2012-2017, and 3) October and other months, between high-budget (2012-2015) and low-budget Stoptober campaigns (2016-2017). Bayes factors (BF) differentiated insensitive data and absence of an effect. RESULTS: 1) In 2012-2017, quit attempts were more prevalent in October vs. other months (OR:1.24, 95%CI:1.00-1.53), while similar in 2007-2011 (OR:0·95, 95%CI:0·76-1·18; BF=0·2); data were somewhat insensitive, but supported this difference (OR:1·30, 95%CI:0·97-1·75; BF=2·1). 2) In 2012-2017, quit attempt prevalence ranged from 3.1-8.5% in October and 5.0-7.3% in other months. The difference between October and other months was large in 2012 (absolute unadjusted difference of 3.3%; OR:1·92, 95%CI:1·23-2·98) and 2015 (3.1%; OR:1·84, 95%CI:1·14-2·95), but small in 2013-2014 and 2016-2017 (0·36
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