This 6000 word book chapter considers the phenomenon of the modern American honeymoon industry - its origins, architecture and continued popularity - but focuses primarily on the period between 1965-1975 when Cove Haven in the Pocono Mountains pioneered a new Architecture of Romance, complete with mirrored ceilings, dramatic lighting and heart-shaped baths. What accounts for the relevance of such honeymoon resorts, both then and today? This chapter excavates a previously unwritten history, at the same time as it considers another form of sex tourism: the American honeymoon. It challenges the notion that non-designed spaces like resort hotels are mere kitsch, arguing that they are complex spaces which have an important social and cultural role.