Media Architecture scholars have outlined the importance of considering the urban design perspective in informing the deployment of digital media in public space. In this paper, we build on their work and provide a detailed account based on the knowledge from urban design theories coupled with literature from Human-computer Interaction research. Specifically, we address the role of location- its physical and spatial characteristics and situated human activities- in influencing public interaction with media infrastructure. We aim to provide a framework for understanding the complex relationship between media infrastructure and urban public spaces, and explore the impact of locations on how people interact with media infrastructure by: 1) developing an initial framework of public space characteristics based on urban design knowledge, 2) conducting a case study of InLinkUK network with detailed field study and analysis on 3 selected sites in London. We discuss the initial outcome of the case study analysis and report on the next stages of this research. This paper addresses the question: how media architecture can contribute to a sense of place and provide a detailed account based on a case study in London. It attempts to broaden and extend existing calls by media architecture scholars to consider urban design knowledge in informing the deployment of digital media infrastructure in public spaces.