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Publication Detail
Colour naming for colour communication
Existing research in colour naming has been mostly focused on a small number of basic colour categories rather than towards the development of more subtle colour identifications. This often leads to an over-saturation in the use of ‘basic’ colour schemes and can limit the differentiation of new ideas or the visualisation of complex data. In this chapter, we present the findings of an internet-based colour naming experiment which has been designed to collect unconstrained colour names in several languages with their corresponding metric values. The data gathered are being used for the development of a colour naming model that facilitates colour communication within and between different cultures.
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