Institutional Research Information Service
UCL Logo
Please report any queries concerning the funding data grouped in the sections named "Externally Awarded" or "Internally Disbursed" (shown on the profile page) to your Research Finance Administrator. Your can find your Research Finance Administrator at https://www.ucl.ac.uk/finance/research/rs-contacts.php by entering your department
Please report any queries concerning the student data shown on the profile page to:

Email: portico-services@ucl.ac.uk

Help Desk: http://www.ucl.ac.uk/ras/portico/helpdesk
Publication Detail
Adaptive Keywords Extraction with Contextual Bandits for Advertising on Parked Domains
  • Publication Type:
  • Authors:
    Yuan S, Wang J, Meer M
  • Publication date:
  • Name of conference:
    SIGIR13 Workshop on Internet Advertising: Theory and Practice
  • Keywords:
    computational advertising
  • Addresses:
    Maurice van der Meer
    Dot.tk BV
Domain name registrars and URL shortener service providers place advertisements on the parked domains (Internet domain names which are not in service) in order to generate profits. As the web contents have been removed, it is critical to make sure the displayed ads are directly related to the intents of the visitors who have been directed to the parked domains. Because of the missing contents in these domains, it is non-trivial to generate the keywords to describe the previous contents and therefore the users intents. In this paper we discuss the adaptive keywords extraction problem and introduce an algorithm based on the BM25F term weighting and linear multi-armed bandits. We built a prototype over a production domain registration system and evaluated it using crowdsourcing in multiple iterations. The prototype is compared with other popular methods and is shown to be more effective.
Publication data is maintained in RPS. Visit https://rps.ucl.ac.uk
 More search options
UCL Researchers
Dept of Computer Science
University College London - Gower Street - London - WC1E 6BT Tel:+44 (0)20 7679 2000

© UCL 1999–2011

Search by