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Publication Detail
A Dynamic Pricing Model for Unifying Programmatic Guarantee and Real-Time Bidding in Display Advertising
  • Publication Type:
    Conference
  • Authors:
    Chen B, Yuan S, Wang J
  • Publisher:
    ACM
  • Publication date:
    2014
  • Pagination:
    1:1, 1:9
  • Published proceedings:
    Proceedings of the Eighth International Workshop on Data Mining for Online Advertising (Best Paper Award)
  • Series:
    ADKDD’14
  • ISBN-13:
    978-1-4503-2999-6
  • Addresses:
    New York, NY, USA
  • Notes:
    location: New York, NY, USA articleno: 1 numpages: 9 acmid: 2648585
Abstract
No abstract found
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